Why I Do What I Do


I am very grateful to have a career that is also my passion. The journey has been a fascinating one, despite the pitfalls of making both good and bad decisions. Upon reflection, the discovery of my providential career and life seems even more rewarding.

As a “people” person, my childhood was first vested in a peppermint and spearmint farm in central Michigan, where I learned, at an early age, about hard work, long hours and swapping summer vacations for a tractor seat. My father was a third-generation farmer who, along with my uncle, worked closely with my grandfather to build a family legacy in mint farming.

The first two years of my education began in Catholic school, but I just couldn’t tolerate the system, so I was placed in a one-room, country schoolhouse about four miles from home. By the seventh grade, it happened — my subdued social life was abruptly transformed, from a total of 18 kids in the whole school, and me (the lone student in my class), to a crowded homeroom in junior high school, and then, high school. In those days, nobody thought about preparing their kids for situations like this. You just take the bus and get through it the best way you could. Because of this, I spent a lot of time reflecting and worrying about not being able to understand myself and others, and comparing myself with family, friends, and of course, those who appeared to have it all. I didn’t know that it was actually natural to compare oneself to others. No one — I mean, no one — knew the stress I was carrying around, and I carried it until I graduated from high school.

During college, my worried behavior never went away; I really wanted to know why I was not the traditional kid. Shortly after completing my two-year degree, I moved to Fairbanks, Alaska with hopes of going to work on the oil pipeline and experiencing the thrill of the Last Frontier. After about six months and (finally) arriving on the North Slope of Prudhoe Bay during severe winter cold and 24-hour darkness, I decided that I needed to figure it out. This was a really cool experience (no pun intended) as I pondered why I was there and why I was attracted to such an extreme.

I recall one particular night sitting down at the desk in my room, and drawing a large ‘T’ down the middle of a sheet of paper. I listed everyone on both sides of my family tree and tried to determine who I was most similar to. My list began with my father on the left side, along with criteria about people I remembered, and those whom I had only heard stories of. On the right side of the “T” I listed my mother’s family, and that’s where I started to seriously consider my thoughts, actions, dreams and desires. I began to wonder about the “why” I would do what I do.” What were the things that always motivated, challenged, and tormented me?

When you talk about the genetic lottery, my dad’s grandfather was a self-made success. Despite his dairy business being ruined by historic floods in Dayton, Ohio after the great depression, his livelihood was restored when he moved to Michigan and ventured into peppermint and spearmint farming.

Both of my mother’s parents were immigrants from Northern Italy by their mid-teens. They grew up only 20 miles apart, but met in Michigan. Grandpa Bruno was a motivated entrepreneur who became a candy maker. After he married my grandmother, they combined their talents into the restaurant and bar business.

As a young person of only ten, I was conflicted between my natural behavior of dreaming about a business, versus my actual role of working on the farm. Because of my ambitious aspirations to travel and live a particular lifestyle, my father called me a dreamer. I was different from the rest of my family and my peers. What I heard from most of my relatives (except my mom and grandmother) was not complimentary. Obviously, they didn’t understand me any more than I understood myself!

My journey took me from Michigan to Alaska, Oregon, California, Hawaii and many states in between. For the first five years of my marriage I was searching for a life from my heart – but not quite sure what that was. I knew I was looking for something specifically fitting for me. I needed a job, but my aspiration was to replace a job — and even a career — with my passion, where I could make a difference and not just go through life’s motions.

In the fall of 1991 I was introduced to Dr. Bonnie Bass, who introduced me to her brother, Mr. Bruce Hubby, the Founder and President of PDP. At the time, I didn’t make the connection that this incredible behavioral technology was the “Holy Grail” that would open up and become my life’s calling. For most of my life I had been searching for the answers to “the why I do what, I do.” Now, I’ve found them, and I want to share them with anyone who has ever had similar desires, concerns and aspirations.

Today, over 20 years later, Bruce’s influence has deeply impacted my life as a friend and mentor, fitting into my God-given DNA with the fulfillment to match my passion.

This site represents a core introduction to Don Crosby, hopefully, to give you confidence in my many years of experience, my friendship with the inventor, and my heart for serving others.

Learn about the real you, with me, here on Sound Behavior.

Don Crosby


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